Hello! I’m Maggie Dearmond

a designer who connects user needs to business impact.

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What I’m all about.

I specialize in designing end-to-end product experiences, combining research-driven insights with creative solutions to deliver outcomes that delight users and meet business goals.

What I excel at.

Empowering user insights with data-driven strategies.

User Research

Translating complex findings into actionable outcomes.

Analysis

Crafting intuitive experiences that inspire and engage.

UX Design

Leading teams to create cohesive, user-centered solutions.

Management

Featured Projects

End-to-End

These are two greenfield projects I’m proud of that showcase my experience across every stage of the design and product development lifecycle.

Commercial Tire Site Unification

Unifying and redesigning two commercial fleet solution websites for a leading tire manufacturer.

Personas, Usability Testing, Competitive Analysis, IA, Workshop Facilitation, Rapid Wireframing

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SMB Fleet Experience

Creating a web platform for SMB fleets with a dashboard for tire sales reps.

User Interviews, Persona Development, Journey Mapping, Wireframing, Prototyping

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Mini Projects

In these projects, I was brought in for one step of the design process, showcasing my love for diving into product creation at any point in the game.

Tire Retailers PDP Wireframe

Wireframing a tire detail page for Firestone Complete Auto Care using UX best practices.

Wireframing, Best Practice Implementation

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Beauty Pitch Prototype

Prototying animations and interactions for a pitch to earn l’Oréal’s business for their new Colorsonic line.

High-fidelity Prototyping in Figma

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Trainings and Certifications

  • UX Design Institute (2024)

    Completed a certification program focused on coding basics and software development principles, tailored for UX professionals to better collaborate with developers.

  • Cornell University (2024)

    Earned certification by completing an in-depth management training program focusing on leadership strategies, team development, and operational effectiveness.

  • Udemy (2024)

    Completed training focused on leading and managing distributed teams effectively, emphasizing communication, collaboration, and team dynamics in remote work environments.

  • Forrester (2023)

    Earned certification in customer experience management, with a focus on driving business growth through CX strategies, customer journey mapping, and CX measurement techniques. 

  • Memorisely (2023)

    Completed a comprehensive live training on building scalable design systems in Figma, including tokenization and advanced prototyping techniques.

  • Udemy (2023)

    Completed a course on the psychological principles of design, focusing on how visual elements influence user perception and behavior.

  • UX Content Collective (2022)

    Received training in crafting effective and user-centered interface copy for web and mobile applications.

Kudos

  • Your contributions have been absolutely stunning in how you've helped to elevate design for us. So thank you.

    Dan Gamber, Digital Experiences Leader, Bridgestone Retail Operations

  • You were awesome yesterday with our clients. To be able to step into a new project that's had some difficulties, and be able to lead a productive session, after only a few weeks of onboarding? Insane. You're fantastic at what you do.

    Carson Williams, Engagement Manager, iCrossing

  • Maggie is always going above and beyond to deliver top notch work and really dig in to find the right solution for each and every thing she is involved in.

    Anonymous iCrossing colleague

  • Maggie is an incredible teammate and a valuable asset to the iX organization and Bridgestone team alike.

    Anonymous iCrossing Colleague

  • Maggie is a true leader and often guides the entire team towards success with her thoughtful ideas.

    Anonymous iCrossing Colleague